Thanks to Colin. John from Bristol was the first man to pioneer the 3G phone, the first customer to review one, the first person to get a ten-letter word on Countdown and, most of all, first to comment on shill reviews. Shill reviews, apparently, are when a company or organisation deliberately skews online reviews or rating systems in favour of its own ideas or products. I can’t for the life of me understand why that might interest HYSers.
I glimpsed first-hand what a bad review might do when I was one of the first to buy a 3G phone, a few years ago. Very disappointed with it, I wrote an honest review on a website and a week later saw that 2000 people had viewed it. Assuming a large portion of those would-be customers would not have bought that phone afterward, I estimate that one review carried a potential loss of revenue upward of £180,000 – from one disgruntled customer. Power to the people!
I am posting from the top-secret underground hideout I share with Salman Rushdie and the Scarlet Pimpernel, as John from Bristol is forever googling himself and I could have made a very powerful enemy.
I looked a bit further down and found this:
What this article doesn’t mention is the editorial process of moderated reviews and comments and how the bias of an organisation can be pushed through the selection of favourable comments. When comments are pre-moderated how are users to be sure of the unbiasedness of the site’s editors?
I’m not sure what you’re saying The_Reveller. Is it something to do with Muslims?
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